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Have you ever done a SWOT analysis? No Cool Base Cal Ripken Jersey , it's not some dangerous military maneuver. It's actually a fun and incredibly helpful business development exercise that will give your company focused direction and great marketing ideas -- whether your business is brand new or has been around for years. This SWOT exercise will show you where your business is flourishing and where it needs to grow to gain clients and produce more sales. I recommend getting someone else (such as a friend, family member, or trusted business advisor) to brainstorm with you. You'll be determining your strengths and weaknesses, which are *internal* influences on your company. These factors are under your control. Opportunities and threats are *external* influences, things you cannot control Cool Base Brooks Robinson Jersey , but you can respond to. After you read a short description of each of the four categories, take time to list as many of yours as possible.


Strengths: Toot your own horn and list all the strengths that make your business soar. They might include experience, business abilities, personality, support system Authentic Eddie Murray Jersey , communication skills, or education just to name just a few. Go crazy! This is not the time to be modest -- each strength can become a money-maker for you.


Weaknesses: What are your weak areas? Think outside the box. Limited hours available for work? Computer literacy not up to par? Current marketing strategies lacking? Perfectionism? Procrastination? Write down as many as you can so you're aware of what might hold you back from reaching your full potential.


Opportunities: Are there untapped client bases out there? Other services that you could provide? What kinds of problems do your clients experience that you could help with? Are there any areas of service that your competition has overlooked? Could you exploit the weakness of a competitor (service offered, location covered, hours available to work, genre served)? Could you develop your brand better? Could you take classes to increase your expertise or credibility? Could you utilize your family and friends for networking opportunities? Write down everything that pops into your brain Authentic Jim Palmer Jersey , even if it's a long shot. And try to be as specific with your ideas as possible.


Threats: It may take you a while to come up with these if you're not currently aware of them. Threats might come from competition, financial risk, a declining economy, or a unique profession. List some of your threats, no matter how big or small they seem.


Now Authentic Frank Robinson Jersey , take some time to really analyze these four categories. Look at what you can *directly* control -- your strengths and weaknesses. Review your list of strengths and try to turn them into "opportunities." In addition to being a great ego booster, it will give you dozens of ideas for new ways to increase sales. For example, if you list "great support system" as a strength, perhaps you could make a goal (an opportunity) to send a mailing to everyone in your wide network of friends and family to solicit new clients or get the word out about what you do. If your presentation skills are top-notch, consider offering workshops or seminars. If you have years of experience Authentic Roberto Alomar Jersey , make that a selling point in your marketing materials.


Next, how can you turn your weaknesses around? For example, if you're not a good written communicator or lack computer or mathematical skills, consider taking a class at a local college to boost your skills. Or consider finding someone to outsource your undesirable work. If you don't have enough effective marketing strategies, turn that weakness around by creating a marketing timeline or plan.


Now Authentic Earl Weaver Jersey , on to what you can *respond* to -- your opportunities and threats. Review your list of opportunities. (This list should be long!) Pick your top five or ten to tackle in the upcoming year. Do you want to teach a class or write a book? How about improving your marketing strategies by sending some direct mail? If you want to network more, investigate professional networking groups in your community.


Your threat list, on the other hand, may not be very long, but it's important to be aware of what can hold you back and keep you from reaching your full potential. For example Authentic Mark Trumbo Jersey , you cannot control your competition, but you can be aware of what they're doing. You can't control the economy, but you can market your services as a great "value" or find ways to offer deals or incentives.


OK, now it's your turn -- put your SWOT analysis into action, and see what happens. I'd love hear how SWOT worked for you!


? 2005 Time to Organize. All rights reserved.


Creative Writing Tips ?


How we usually begin the preparation stage in the writing process is?




We think of an idea for a story


We think of a suitable theme


We plot




Once we come up with a theme and we begin plotting Authentic Joey Rickard Jersey , we have to see how the theme and the plot match up. Sometimes as we plot we find that the theme we had initially chosen won't do.


For example?


?Winning The Lottery Makes Your Life Easier?


Plotting with this theme in mind, we have our characters pay off all their debts, go on endless shopping sprees, go on holidays, etc. We find though that this won't make a very interesting story. So we spice it up Authentic Chris Davis Jersey , adding to the theme or coming up with a different one.


?Winning The Lottery Makes Your Life Easier But Everything Has Its Price.?


We can show the characters living the life of the rich for a while before they realize that being wealthy has its problems too...




They now fear for their safety


Their friends and relatives are constantly harping at their door asking for assistance


Etc




This second scenario creates more problems for the characters, so it's more interesting for us readers.


~~~~~~~~~~~~


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