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Report this article With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today's businesses invest much of their marketing budgets. According to EXPO Magazine Cheap Nike Air Force 1 Low Mens , in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers, the challenge for businesses becomes how to maximize these shows to secure the greatest return on investment both in dollars and time.
Define the Goal - Successful trade show marketing begins by first defining the desired end results to be achieved from attendance at the show. This goal should be written using the S.M.A.R.T. criteria ?Specific, Measurable, Attainable, Realistically Set High and Time Driven. Sometimes Nike Air Force 1 Low Mens Clearance , several desired results are defined such as: identifying potential competitors; identifying potential customers; determining if this is a trade show where my company should exhibit next year; learn what the competition is saying about our product(s), etc. Through these written goals, then decisions can be made as to the number of people to send and what type of people should the company send e.g. engineers, sales, marketing Cheap Nike Air Force 1 Low , etc. Without identifying the initial goals, companies will receive costly unexpected and unanticipated outcomes.
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Communication: The Key - Given that tradeshows are the "Mecca" for communication both verbally and non-verbally, the key is to be able to deliver in less than 15 seconds what you or your company does. If your "tag line" is delivered in an engaging manner, your visitor will ask a second question allowing for a dialogue to begin.
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