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Your website needs more content. You don't have the resources in house to get it all done quickly and efficiently. You've decided to outsource.
It's time to hire a website writer.
You've made a good decision. Hiring a website writer has many benefits.
For one Brent Seabrook Blackhawks Jersey , you can decide what you want, make a short phone call, and have it done without another thought.
Two, you'll be hiring expertise. You don't have time in your business to be an expert on everything, so it can be worthwhile to bring in a website writer who understands how to write for search engines as well as for your website visitors Calvin De Haan Jersey , to get traffic, and to monetize it, too.
And three, you're bringing a fresh perspective to the table. A good website writer can work with you to discover what your visitors are really interested in, and write to those interests. This can bring a unique value to your website Andrew Shaw Jersey , and make it a site visitors want to regularly visit and spend time on.
Though hiring a website writer is not without its downsides either.
The goal of this article is to help you navigate around the potential pitfalls of hiring a website writer, and give you the best possible result from your decision to outsource this critical task.
About Hiring Website Writers
Finding and hiring a good website writer can be of tremendous benefit to your business.
The ease of creating new content, the expertise, and the fresh perspective can bring a lot of value to your website, quick.
A good website writer can help you with a lot of tasks Robin Lehner Jersey , too:
聲 Articles
聲 Home Pages
聲 Sales Pages
聲 Landing Pages
聲 SEO for Web Pages and Content
聲 Email Newsletters
聲 Standalone Marketing Emails
聲 Autoresponder Email Series
聲 BlogForum Posts
聲 Product Descriptions
聲 PPC Ads
聲 E-books and Special Reports
A good website writer should be able to easily adapt to any of these tasks, and help you grow your business as a result.
How To Find Website Writers
Your first inclination when hiring a website writer may be to go cheap -- as in, "Where can I get the best price on getting articles written for my website?" That may be dangerous to your business because often the best value won't be the lowest price.
So, while sites like Elance, oDesk Olli Maatta Jersey , or provide you with a way to dole out your projects to the lowest bidder, you're often going to end up with someone who has to rely on volume to make up for their low prices. And, when your website writer is more concerned about quantity than quality, your results may suffer.
Alternatives include searching the Internet for website writers who have proven their skills through good websites, looking for writers who have articles published in places like and Brandon Saad Jersey , and posting to job boards to find a good website writer.
How To Evaluate Website Writers
Okay, so now you have a short list of website writers you're considering hiring for your project. How do you choose? This list is the single-most important way to avoid falling into the low-price trap -- because it gives you alternative ways to judge which website writer will be the best value for you.
1. Examples of past work -- The most important thing you'll want to look for as you browse samples of a writer's past work is evidence they spoke directly to their target audience. How much do they know about visitors to the web page they wrote? How well do they communicate with those specific visitors, rather than communicating generally and with empty platitudes? Beyond this, you may want to ask for project-specific samples, such as examples from within the same industry or of the same type of project you need to complete.
2. Results of past work -- Beyond the content of the samples a website writer provides you Artem Anisimov Jersey , you'll want to ask about results their clients have achieved. Did their website writing increase traffic to the client's website? Did traffic levels remain constant while visitor value and conversion rates increased? Ask for evidence of positive ROI as a result of the website writers' projects.
3. Client testimonials and references -- Beyond ROI, you can learn a lot about what it's like to work with a website writer by turning to past clients. Look for any indications the website writer is easy to work with, brings fresh ideas to the table, or will make your life easier in any way. And, if you really want to know what they'll be like Alex DeBrincat Jersey , ask for a reference or two so you can get your news directly from the source.
4. Demonstrated expertise -- This criteria is a little vague, because there are so many ways for a website writer to demonstrate their expertise. Perhaps their own website is on the first page of Google for an important keyword. Or, maybe they've written a book on effective website writing. Or, they have a number of articles published online, on a number of different websites. Ask your potential website writers how you can be confident in their abilities -- and the best will be quick to give you an answer through demonstrated expertise.
5. Industry recognition -- Being well-known among peers shouldn't be your first criteria for picking your website writers. Though it can be telling of a writer's general understanding of promotion and marketing Brent Seabrook Jersey , which can pay off as they apply the same understanding in your business. Look for writers that have received industry rewards, are regularly published in industry publications, and who speak at industry events. This can be helpful in making your final decision.
Once you've measured your potential website writers against these criteria, you can then weigh price as an additional factor to help you understand how they all stack up. Using this more complex approach to evaluating website writers can help you make the best final decision about which website writer to work with to add the most value to your business.
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